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HOW magazine’s goal is to help designers, whether they work for a design firm, for an in-house design department or for themselves, run successful, creative, profitable studios.
HOW strives to serve the business, technological and creative needs of graphic-design professionals. The magazine provides a practical mix of essential business information, up-to-date technological tips, the creative whys and hows behind noteworthy projects, and profiles of professionals who are influencing design.
Founded in 1985, the HOW brand now extends beyond the print magazine to annual events for design professionals, yearly design competitions, digital products and books.
HOW Magazine provides graphic-design professionals with:
essential business information
The year-end Business Annual has become a respected resource for its articles about studios across the U.S. In addition, HOW holds annual Self-Promotion, International and Interactive Design competitions and features the results in special issues. Other frequently profiled topics include digital design, creativity, typography and paper.