©2001
Design Knowledge Intermediary
Dieter Rams: As Little Design As Possible

By Sophie Lovell
Published by Phaidon

Page 400 pp
Price $56.70

Overview

A comprehensive monograph on highly influential product designer Dieter Rams (b.1932). As head of design at Braun from 1961 to 1995, Rams created some of the most iconic objects of the twentieth century. A detailed text covering Rams’ life, the intellectual context in which he worked, his designs for Braun and Vitsoe, and the ideas and lectures he developed as an advocate for good design Includes a foreword by Jonathan Ive, head of design at Apple Inc. Sketches and photographs of finished products and prototypes provide insight into Rams’ design process; diverse archival material and photographs give a complete picture of his life and work. Includes newly-commissioned photographs of Dieter Rams’s house and the Braun archive: a never-before-seen glimpse of the world’s most complete collection of Rams’s designs

About the book
Dieter Rams is one of the most influential product designers of the twentieth century. Even if you don’t immediately recognize his name, you have almost certainly used one of the radios, clocks, lighters, juicers, shelves or hundreds of other products he designed. He is famous not only for this vast array of well-formed products, but for his remarkably prescient ideas about the correct function of design in the messy, out-of-control world we inhabit today. These ideas are summed up in his ‘ten principles’ of good design: good design is innovative, useful, and aesthetic. Good design should be make a product easily understood. Good design is unobtrusive, honest, durable, thorough, and concerned with the environment. Most of all, good design is as little design as possible.

In that spirit, this monograph is as little book as possible. It is a clear, comprehensive and beautiful presentation of Dieter Rams’ life and his work. It is a must-have book for anyone interested in Rams’ work, his legacy, and his ideas about how to live.
 
About the author(s)
Sophie Lovell was born in London. After graduating from the University of Sussex and Chelsea College of Art & Design, she moved to Berlin in 1994. She is a writer, curator and creative consultant as well as a long-term contributing editor and currently the Germany editor of the international lifestyle magazine Wallpaper*. She has written and edited several books on design and architecture including Limited Edition: Prototypes, One-Offs and Design Art Furniture and Furnish – Furniture and Interior Design for the 21st Century.