Design Knowledge Intermediary
Eero Miettinen is Group Design Director of Nokia Design. Prior to joining Nokia in 1998, he worked as a designer with the Sisu and Saab automobile companies. He is a recipient of the Kaj Franck Design Award and is on the Board of Directors of Design Forum Finland. At the beginning of 2006, Design Forum Finland initiated a strategic plan to improve international marketing of Finnish design and to reinforce its position internationally. While presenting the integral role design plays at Nokia, Eero discusses how Finland intends to position design as an essential part of Finland?s national image by 2010.
Miettinen has worked as a designer for the Finnish automobile and truck industry and in companies focusing on high technology. He also has wide professional experience of the internationalization of companies and the resulting requirements placed on designers. Eero Miettinen has taught design at the University of Art and Design Helsinki and the Helsinki University of Technology.
Upon graduating from the University of Art and Design Helsinki in 1980, Eero Miettinen began his career at Sisu-Auto Ltd. where he designed heavy-duty vehicles, industrial tractors and trucks. As head of design at Saab-Valmet Ltd., Miettinen concentrated on automobiles. Together with his team, Miettinen was responsible for the conceptual and year-model design of convertibles, among other products. Since 1988 Miettinen has been in the service of Nokia as the head of a large team of designers. He underlines the importance of not only collegial cooperation among designers but also the collaboration of various professional groups in creating products.
Eero Miettinen has been a teacher and instructor for over 20 years at the Department of Industrial Design of the University of Art and Design Helsinki and also at the Helsinki University of Technology. The prize-winning designer says that he likes teaching, as it gives him an opportunity to approach design in a meditative and experimental manner. Dialogue with students of design and the passing on of information gained through experience to young people is important for the development of the field in general, says Miettinen.
How do you define yourself as a designer?
What was your first professional design?
What are the influences of your lifestyle to your designs?
What does design mean for you? A profession or a lifestyle?
Do you have any specific method, or planned work chart when you are designing?
Do you think that Computer is just a tool for the designers or is it a medium for enhancing the creative process?
How do you feed your designer core?
In a global view, how do you assess the design of today and when you have started your professional life?
The context of design has grown immensely. We are talking about expierience design, service design, application design, interaction design, user interface design etc.. These were areas of design that were naturally included into the education and profession of industrial designers, now they´ve grown in to specialist areas of there own.
There is a belief as Italy is the center of design? Do you think that there is a design geography like this on the world?
Form follows function?
According to you, where the joy of design starts?
On which side should designers stand? Manufacturers? or users??
Nokia is one of the foremost global companies in the world and you are designing countless products everyday for all over the world. What is the challenge of Nokia design?
How do you define Nokia design?
Finland is aiming to develop a national image by positioning design as an essential part of it. Where does the Nokia design stand in Finland?s design policy?
Nokia is unique in the in the history of industry and design in Finland. We also have the responsibility to share our knowledge and expieriences with the trade.
What depicts the successful design? Is it connected with the selling rates?
As a designer, do you have an assertion of shaping the future or do you seek the shapes of the future?
Global environmental problems and the ecological effects of materials and technology are being discussed. How much of the resposibility should be the undertaken by designers in those issues?
What should the priorities of design education be?
What are your advices for novice designers?
What do you know about design in Turkey? Do you know any Turkish designer?
...culture that you appreciate...
...country that you want to live?
...cuisine that you like most?
...drink that you prefer?
...painter that had influence on you most?
...writer that you like most?
...kind of book that you prefer?
...movie you like most?
...director you like most?
...style of music you listen to?
...your own design you like most?
...design you like most?
...designer that you respect most?
This interview was made in May 2007. Designophy ©