Design Knowledge Intermediary
Apple is betting its future on a $1,000 phone.
On Tuesday, Apple (AAPL, Tech30) unveiled new smartwatches, an Apple TV and the iPhone 8 and 8 Plus at a press event. But the showstopper was a premium device called iPhone X, with a starting price that would have once seemed laughable for a phone: $999.
Tim Cook, Apple's CEO, framed the device as being nothing short of "the future of the ...