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frog design Sponsors Connecting'07
(12/Oct/2007)

frog design Sponsors Connecting'07 World Design Congress 

Leading strategic-creative consultancy frog design is a charter sponsor of CONNECTING'07, the Icsid/IDSA World Design Congress, taking place from October 17-20th in San Francisco. Thousands of representatives from international corporations, design firms, government entities, and higher education institutions, spanning more than 35 countries across the world, will attend the largest and most influential gathering of industrial designers to date. The Congress will feature more than 220 speakers including Bruce Sterling, Alex Steffen of WorldChanging.com, Sam Lucente of HP, Paul Saffo, Yves Behar of fuseproject, and Naoto Fukasawa, among others.

Hartmut Esslinger, founder of frog design, will deliver a keynote speech titled "Form Follows Emotion," which will explore his life-long philosophy of taking an emotional approach to design and present his future vision of designers driving a more socially responsible and sustainable industry. Additional speakers from frog design will include Doreen Lorenzo, president and COO; Luke Williams, creative director; and Jon Kolko, senior design analyst. Coinciding with the Congress, Jennifer Kilian, creative director, and Gabriel White, principal designer, will speak at the Interaction Design Association's Intersection (IxDA) event "Where Industrial and Interaction Design Meet" hosted at CNET. For more information visit http://www.ixda.org. For a detailed program schedule of frog speakers at the World Design Congress,

In celebration of the Congress, frog will open its doors to host a studio party on Thursday, October 18th in San Francisco. frog will also release an exclusive print edition of its award-winning Design Mind newsletter. In addition, frog will provide special coverage of the Congress with daily posts on CNET's "Matter/Anti-Matter" blog at http://www.cnet.com/matter-antimatter.

"It is an extremely exciting time to be a part of the global design community, and we are proud to continue our longtime support of the IDSA by sponsoring the World Design Congress," said Doreen Lorenzo, president and COO of frog design. "We look forward to connecting with our peers and continuing frog's legacy of developing groundbreaking product design that is shaping the future of the industry."

About frog design, inc.
frog design, inc. is one of the world's leading strategic-creative consulting firms. By identifying emerging market opportunities and transforming ideas into compelling product and service experiences, frog helps Fortune 500 clients to evolve, expand, and envision their businesses. Founded in Germany in 1969, the company is headquartered in Palo Alto, California, with studios in Aus tin, TX; New York, NY; San Francisco, CA; San Jose, CA; Seattle, WA; Milan, Italy; Shanghai, China; and Stuttgart, Germany. With a cross-disciplinary team of more than 350 employees, frog offers a broad range of industry expertise, in fields such as consumer electronics, software, entertainment, finance, medical, retail, and fashion. Clients include Alltel, Disney, GE, HP, Logitech, Micro soft, MTV, Seagate, Yahoo! and others.

 

Website: www.connecting07.org.



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