Lift is a series of events built around a community of doers and thinkers who get together in Europe and Asia to explore the social consequences of new technologies. Each conference is a chance to turn changes into opportunities by anticipating the major shifts ahead, and meeting the people who drive them.

Connected people

Lift10 will welcome 1000 participants from 40 countries to explore the most overlooked aspect of innovation: people. Known in the techno-parlance as users, consumers, clients, participants, prosumers, citizens or activists, people ultimately define the success of all technological and entrepreneurial projects. They adopt or refute, promote or demote; embrace, reject, or re-purpose. Their approaches are unique, influenced by cultural and generational diversity. A decade after the rebirth of user-centered design and innovation, it's time to explore the myths and uncover the reality behind the "connected people".

Generations and technologies
How to go beyond the usual clichés on generations, with Seniors unable to benefit from technology and Millenials ruining their future careers on social networks?

The redefinition of Privacy
What is privacy in the 21st Century? Is personal security threatened by the massive collection of data?

Communities
Since 2006 Web 2.0 has celebrated the so-called "amateur revolution". What did we learn in the past 5 years? Are we reaching the limits of Web 2.0?

Politics
Beyond the much talked-about political campaigns on Facebook, how to turn users into engaged citizens in public action?

The old new media
Newspapers are struggling, TV is not sure of what the future holds. What is at stake nowadays when informing, reaching and involving people?