Two disciplines, one competition, which differentiates not between communication and product design, but between class and world class. Participating in the 2012 German Design Award means that the entrants are playing in the Champions League. With people who are shaping the future. The competition honors top international achievements that are already setting tomorrow’s standards today. Yet it is not just the entries that are unique, so too are the competition and its independent jury. Internationally renowned ‘experts in excellence’ from both competition disciplines. They honor impressive works, totally impartially. In this they apply a common criterion: For the very best to become standard tomorrow, you have to select something special today.
Scope of the award
The German Design Award is sponsored by the German Design Council. The German Design Award is bestowed in recognition of outstanding achievements in the fields of product design (regular production items from all sectors) and communication design (analogue and digital media, as well as 3D and live communication).
The competition is open only to entries that have been nominated for the German Design Award by the German Design Council. There is no restriction on the number of nominations. Only products from the fields of product design and communication design, which have emerged successful from a national competition, from a formal selection procedure (overseen by a panel of experts) or from an international competition, will be accepted for the competition for the German Design Award. At the same time, products or other achievements will be eligible only if they are already available on the market / have already been published at the time of nomination, or were launched no longer than five years previously.
Registration deadline: 22 July 2011
Jury session: 11 and 12 August 2011
Notification of jury's decision: September 2011
Publication of online exhibition: November 2011
Award ceremony, catalogue and exhibition: 10 February 2012
The products and other achievements/services should distinguish themselves as a result of their particularly outstanding features in respect of the following:
Functionality and user friendliness
Brand value and branding
Ecological compatibility and quality
Product graphics and semantics
Safety and accessibility
Symbolic and emotional content
Technical quality, technical function, production techniques and quality
The above order does not imply any ranking in importance for the jury’s judging criteria. The jury is free to choose the weighting of the individual criteria. All entries that have been submitted in due form and time will be presented to the jury for adjudication. Participating companies will receive a written notice of the results of the adjudication. The judges’ decision is final.