The aim of the award is to be the defining platform that separates good ideas with good design solutions from the mediocre, to provide a professional evaluation and internationally recognized seal that gives an advantage to the design and designer in the competitive market.
The focus on real market value clearly distinguishes the red dot award: design concept as the most professional international design concept competition today. It is also this focus that attracts not just designers, but companies, institutions, design studios and research centers to compete with their best work every year.
Classes of Awards
red dot: luminary
The red dot: luminary is the highest achievement of the red dot award: design concept. A leading light to follow, this concept is selected among the red dot: best of the best winners. This award represents the best design concept of the year.
red dot: best of the best
The red dot: best of the best is awarded for pioneering design in the red dot award: design concept. Only the best concepts in a category receive the prize.
The red dot is the award for high design quality. Only concepts that clearly stand out from comparable products due to their outstanding design receive the sought after quality seal from the international jury.
There are 21 categories to choose from. The categories are deliberately wide to ensure that your imagination is not limited. Think beyond the conventional list that is provided and define new innovations and explanations.
- Public space
- Domestic aid
- Interior accessories
- Home Furniture
- Life Science
- Third age
- Interaction & communication
- Mobile Lifestyle
Early discount submission period 15 Jan - 28 Feb 2011
Standard submission period 1 Mar - 13 May 2011
Pre-judging 17 May - 24 May 2011
Pre-judging results notification 25 - 31 May 2011
Late submission period 14 May - 10 Jul 2011
Final judging round Late July 2011
Results notification 15 Aug to 31 Aug, 2011
Winner Services 31 Aug to 6 September, 2011
Awarding Ceremony 25 November 2011